What can Branding really do?
Posted by Shawn Borsky - The Boss | Filed under Anthem
What can branding do? Sell you 6 of these for a ton of money.
I came across this amazing branding of a product while having tea with my grandmother.
The package was a gift to her , it came with six (6) tea bags. It is black tea with a smidgen of jasmine green tea.
Its decent, had a good taste. I enjoyed it, but then again I enjoy the black tea from Target, in which a I paid $1.50 for 100 tea bags.
Our delicious 6 bag black tea escapade? Apparently, $48.00.
Its pretty cool, that packaging can add so much value to a solid product.
The tea is not bad by any means, it tastes great, but it went from $3.00 for a pound to $48.00 great. (Thats 8 bucks per bag).
Check out Tea Forte. Their strap line even says it, “Extraordinary Tea. Enchanting Presentation.”
It goes to show you, the battle is partly having a good product and the other part making sure your customer psychologically sees your product as high class.
One Response to “What can Branding really do?”
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Adrian @ be the top of google . com Says:
March 16th, 2010 at 8:42 amBookmarked
