What can branding do? Sell you 6 of these for a ton of money.
I came across this amazing branding of a product while having tea with my grandmother.
The package was a gift to her , it came with six (6) tea bags. It is black tea with a smidgen of jasmine green tea.
Its decent, had a good taste. I enjoyed it, but then again I enjoy the black tea from Target, in which a I paid $1.50 for 100 tea bags.
Our delicious 6 bag black tea escapade? Apparently, $48.00.
Its pretty cool, that packaging can add so much value to a solid product.
The tea is not bad by any means, it tastes great, but it went from $3.00 for a pound to $48.00 great. (Thats 8 bucks per bag).
Check out Tea Forte. Their strap line even says it, “Extraordinary Tea. Enchanting Presentation.”
It goes to show you, the battle is partly having a good product and the other part making sure your customer psychologically sees your product as high class.
Unstoppable rising stars of the New York rock scene PaperDoll and unstoppable design wunderkinds Anthem have joined forces once again, this time with the psyche-infecting new video for PaperDoll’s next big hit, “If Nothing Happened”. Watch it and feel your perception of all reality be permanently expanded!!
The video is crafted entirely from footage yanked out of public domain classics like “Attack Of The Monsters”, “Alien Contamination”, “Creature From The Haunted Sea”, and “The Revenge Of Dr. X”.
Anthem’s in-house auteur D.Scott directed, with compilation duties aided by hoity-toity cineastes Matt Pulling and Richmond Lee. It’s release was timed to capitalize upon the appearance of “If Nothing Happened” in the recent Dayquil “Snowball Fight” ad as seen on Comedy Central, SpikeTV, and others.
This the official follow up to Anthem’s equally awe-inspiring previous video for PaperDoll, “Anything At All”. Watch it in Hi-Def, or on Paperdoll’s YouTube channel, where lots of other great performances by the band are also available.
