Obama releases two new logos.

Posted by Shawn Borsky - The Boss | Filed under Logos & Branding

Whatever you may think of President Obama, you have to admit. The man knows that a strong and professional visual design is important. I was already aware of this due to his solid campaign logo and even the immediate re-design of the White House official website after he took office.

Now, Obama has released to new logos for other government initiatives the American Recovery and Reinvestment Act  and DOT’s TIGER plan :

arra_tiger

I am actually not a huge fan of the TIGER one (U.S. Department of Transportation’s TIGER (Transportation Investment Generating Economic Recovery)  but, Obama understands that design is essential to positioning an idea successfully  in consumers minds or in this case, the minds of the American populous.

The logos were designed by Mode Project

Permalink | April 6th, 2009

One Response to “Obama releases two new logos.”

  1. Lateef Says:
    July 13th, 2009 at 1:03 pm

    I’m also not a fan of the “Tiger” logo. That solution seems really premature….I think it could have been developed just a bit more.

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